I worked alongside team members to develop a booth space and environmental signage for the 2020 Annual Meat Conference. The main theme of the design was "humanizing the experts." We highlighted Tyson Fresh Meats team members, partners, and products as examples of their expertise in the beef and pork industry. We chose to bend the rules and play up the brand's secondary colors for a more eye-catching look at the conference. 

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The elevator wraps won a 2020 Silver Davey Award for Outdoor/Environmental-Signage/Environmental Graphics