Marketing Material by Motivator
VISUAL DESIGN & INTERACTION DESIGN
Motivator CRM creates digital marketing material for loan officers at Fairway Independent Mortgage Corporation, so everything is designed according to Fairway's brand standards. The following is content I designed at Motivator that is then distributed to those at Fairway to use.
WEEKLY REALTOR REVIEW
This email is sent from the loan officers once a week and goes to the realtors they work with. The goal is to keep their relationship strong so they will continue doing business together.
CAMPAIGN HEADERS
Motivator has 17 buyer specific campaigns available for loan officers to assign to leads to help gain their business. Each campaign email includes two articles filled with information helpful to the potential homebuyers.
IN PROCESS WORKFLOW EMAILS
An email is sent to the homebuyer from the loan officer every time a milestone is hit in the loan process. This helps the homebuyer know where they are in the process and what steps they need to be taking to keep moving forward.
HOMEBUYER WHITEPAPER
This whitepaper is used as an ad to generate leads for loan officers and educate the homebuyer.
BORROWER PORTAL
While not yet developed, this is a mockup for the borrower portal that will soon be implemented. The portal allows the borrower to check their status in the loan process and keep all loan information and details in one easy to read location.
