Intent Homebuying Marketing Intelligence
BRANDING & UX/UI
Intent is a startup company aiming to simplify the homebuying process through effective communication and marketing. A large pain point in the current process is the number of parties involved and the lack of communication amongst them. To begin solving this problem, Intent is focused primarily on helping loan officers excel at their job and close more leads by providing them a Customer Data Platform (CDP) as well as high quality marketing content. Intent is the parent company of Motivator CRM, so there are similarities in the branding.
THE LOGO
The Intent logo has multiple variations to be used at different sizes to keep the readability.
COLOR PALETTE
Intent's primary color is orange because it is bright, optimistic, and innovative. Neutrals are used with the orange to play up the color pop.
TYPOGRAPHY
Font family "Sofia Pro" is used as Intent's typeface because of its modern and geometric nature.
LOAN OFFICER DASHBOARD
A mockup of the dashboard loan officers will see when they log into Intent. While the portal has yet to be developed, this mockup establishes the look and feel Intent wants to provide for their users. Information should be presented in a clear, methodical manner so the user can easily take in the provided information.
​
Intent's "About" page on their website features actual photos of the team, so viewers can get an accurate understanding of Intent. Rolling over each employee's headshot, reveals their baby picture. This exemplifies Intent's creativity and light-hearted attitude they put towards everything they accomplish
"ABOUT" WEBPAGE
DAILY DIGEST EMAIL
An email Intent sends out to loan officers every morning reviewing new data collected, what Intent did to help, and scheduled tasks. It can be used as a starting point for their day, as clicking on data in the email will take them into the system.
