BuzzBites
BRANDING, PACKAGING, MOTION DESIGN
BuzzBites is a way to introduce the idea of eating insects to western culture through an interactive challenge. The thought of eating insects makes most American's squirm, yet many are eaten daily all around the world. They are not only high in protein and low in fat, but also efficient to farm. To help people get over the yuck factor, BuzzBites proposes a fun challenge that pushes players to try something they never imagined... and who knows, they may even enjoy these protein packed snacks. BuzzBites is the result of my senior capstone class.
BUZZBITES CHALLENGE
The BuzzBites Challenge box includes: one spinner, eight insect snack bags (mealworms, crickets, grasshoppers, and superworms - all with a sweet version and a salty version), two gummy worm snack packs and multiple bragging rights stickers.
STEP 1: FLICK OF FATE
Test your luck with a spin on the board. Whatever you land on is what you get to (or have to) eat. Who knows... maybe you'll be lucky and land on gummy worm - crazier things have happened.
STEP 2: BATTLE OF BRAVERY
Will you be courageous enough to eat the insect or will you have to back down in front of all your friends because you think you just saw its leg move?
STEP 3: BRAG ABOUT YOUR BADASSERY
Proudly wear your sticker that proves you are adventurous and down to trying new things. Some might even lick their lips, admit the snack was quite tasty, and go back for seconds.
SOCIAL MEDIA PRESENCE
Social media is important in promoting the BuzzBites Challenge and getting the message out. Visit the BussBites instagram page to see people participate in the challenge and learn more about why people would EVER eat bugs.
